Drinking canned soda for saving marine life looks like a lovely idea. Cheers to Saltwater Brewery in Florida who have partnered with New York Ad agency We Believers to feed marine life in a very thoughtful way. Many ocean lovers take their best drinks to sea and throw away the plastic six-pack ring which ultimately chokes the marine life.
This is a classic example of recycling as the ring is made of wheat and barley which is a byproduct of beer making process. The waste material is then turned into rings which start to disintegrate within two hours into the sea which avoids the marine life to get stuck into it. The ring decomposes within days if left on the beach. More than 50 craft breweries have shown interest in creating similar rings for their products. Florida brewery will be able to accommodate them by 2017.
The brewery company has come up with a pragmatic solution to a problem which kills hundreds and thousands of marine life each year. The traditional alternatives to plastic cannot compete with this idea which costs less than any other alternative and also serves an important purpose. Whereas other options are only biodegradable but do nothing to feed the marine life. The real challenge in this example was to find an alternative which is sturdy enough to hold the weight of six beer cans yet is dissolvable in the ocean. Initially, the idea was to build the ring with seaweed but they are too fragile and too rigid when taken out of the sea to hold the cans.
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